キクチ　リョウ   KIKUCHI, Ryo   菊池　遼 社会福祉学部 社会福祉学科 講師
発表年月日	2016/06/28
発表テーマ	Leveraging the Power of Innovative Tools?: Use of Social Media among Emerging Nonprofits
発表学会名	ISTR’s 12th International Conference
学会区分	国際学会
発表形式	口頭（一般）
単独共同区分	共同
国名	スウェーデン
開催地名	Stockholm, (Ersta Skondal University College)
開催期間	2016/06/28～2016/07/01
発表者・共同発表者	Okada, Aya., Ishida, Yu & Kikuchi, Ryo.
概要	Social media are attractive communication tools for nonprofit organizations. Virtually free, these tools enable nonprofits to instantly send out information to indefinite number of people regardless of their locations. Better yet, social media open up the possibility for nonprofits to facilitate dialogue with the audience. This paper examines whether social media are particularly meaningful for newly established organizations seeking to increase visibility and to attract resources. Taking the case of nonprofits that emerged following the 2011 Japan disaster, the paper finds that frequent Facebook posts and Twitter tweets may contribute to increasing the amount of donations collected by a nonprofit.